When the publisher of one of the world’s most recognized book brands asked us to write a yellow-and-black book on branding, we knew we were looking at a tall order and some pretty sky-high standards to live up to. We gulped. And then we jumped at the chance.
Branding For Dummies is the first jargon-free, plain English, do-it-yourself guide to branding we’ve seen, and we’ve looked high and low. True to the For Dummies philosophy, it deciphers the foreign language of branding with a lighthearted tone and easy-in, easy-out facts and tips. And it does all that with a dose of humor, lots of examples, and a promise to enlighten anyone interested in the topic without confounding or confusing the conversation.
You don’t need an MBA or even a marketing or business background to make sense of this book. All you need is an interest in the topic of branding a curiosity about what it is and how to do it. We take care of the rest.
You probably already know that branding works. This book shows you how to make it work for you.
